Identifying Blog Content Writing in the Creative Industry

    In today’s creative industry, blogs are more than just online journals they’re platforms for inspiration, storytelling, and branding. A good blog can make you feel currios, excitement, or even the desire to try a new product or idea. In this post, I’ll take you on a short journey through two very different blogs, one that charms you with lifestyle storytelling, and another that informs you with professional design insights.


1. The Londoner - Wedding Scent 

Imagine planning a wedding and stumbling across a blog post that doesn’t just show pictures but makes you smell the roses through words. That’s what The Londoner-wedding scent story does.


Type: Promotional
Characteristics: The writing is vivid, romantic, and sensory. Words like “summertime adventures” or “running through English gardens” make the reader feel like they’re right there.
Strengths: Emotional storytelling, stunning visuals, and a personal voice that feels like a friend sharing secrets.
Weaknesses: The focus on luxury brands may readers can’t relate to such exclusivity. It’s less about facts and more about feelings and that’s the hook.

2. Creative Boom – Postcard’s Brand Identity

    Now we’re inside the world of design professionals. Creative Boom covers Robot Food’s rebranding of Postcard, a sustainable beauty brand.
Type: Trend/Inspiration
Characteristics: Detailed storytelling about the design journey, from logo sketches to the emotional “Wish you were here” concept.
Strengths: Packed with insights for creatives branding, tone of voice, packaging, strategy.
Weaknesses: The text heavy and can feel dense for casual readers who just want quick inspiration.

So, what can creative students learn from these two very different approaches?
- The Londoner teaches us the power of emotion and storytelling.
- Creative Boom shows us the importance of depth, credibility, and professional detail.

The magic lies in combining both, emotional storytelling plus professional insight. Together, they can create blogs that inspire hearts and minds an unbeatable combination for future careers in the creative industry.

Blog writing is more than posting pretty words or technical facts. It’s about connection either through emotions, like The Londoner-wedding scent story, or through knowledge, like Creative Boom-Postcard's. For creative students, mastering both approaches will not only build a stronger personal brand but also open doors to opportunities in the creative world.

So next time you write, ask yourself do you want your readers to feel something, learn something, or both?


Komentar

Posting Komentar

Postingan populer dari blog ini

Introduction

Gambar
     About Me      Hi everyone! my name is Mauliddina you can call me Dina or Nana, my online friends usually call me Nana. I had many online friends during the coronavirus, but now we rarely communicate because of our busy schedules.     I was born on 31 March 2006. Currently, I live in Ngantru, Tulungagung.   I'm the youngest of three siblings in my family, I have a brother and sister. I want to become a english teacher, that's why I chose to major in English education.     I really like reading, especially comic, Usually I read comics in english it can also improve my english skills. B esides liking comics, I also like sweet foods. Whenever I feel sad, I buy dessert and eat a lot to make me feel better. Thanks for reading my blog about me.    
Baca selengkapnya

The Tell-Tale Heart by Edgar Allan Poe - Review

Gambar
     Hello guys, do you like horror short story? Yeahh I want to tell about horror short story, the tittle is The Tell-Tale Heart by Edgar Allan Poe. https://share.google/images/fsVzthcxnfNF5hLlS      The Tell-Tale Heart is a short story by American writer  Edgar Allan Poe , first published in 1843. The story was first published in James Rusell Lowell's  The Pioneer  in January 1843. "The Tell-Tale Heart" is often considered a classic of the gothic fiction genre and is one of Poe's best known short stories. Even though the story is short, it is very intense. When reading it, we are pulled directly into the mind of a strange and nervous man who wants to prove that he is not mad. Ironically, everything he says shows us the opposite. Poe’s story is not just about a murder it is about the human mind, guilt, and how obsession can destroy someone from the inside.      The characters in this story are very few, ...
Baca selengkapnya

The Regret - Anna Engelschall

Gambar
  https://share.google/images/I43ed4lu2ZOmCRGcY      Have you ever stayed awake at night, replaying a moment you wish you could change? That’s the silent weight of regret, something we’ve all felt, yet rarely talk about. I will talk about a short film, “The Regret” from Anna Engelschall on YouTube. Anna, someone who wants to travel more, but her circumstances do not allow it.  I think this short film can help you, who are anxious about your current choices, and after you watch this film, I hope you will have an epiphany.      Anna, a worker at a technology company who dreams of traveling and starting a YouTube channel, she hates her job, but her parents want her to work there, which is a good and safe job. One day, Anna meets an old woman who shows her a necklace she bought in Moscow. In the past, the woman's husband said that going to Moscow was too risky, too far from home, and said that one day they would go there, until her husband died befo...
Baca selengkapnya